Talkster

Changing the way the people communicate

Archive for December, 2006

Talkster Network Bridges Mobile and VoIP Services

Posted by talkster on December 11, 2006

Talkster unveils network that consolidates the communications services people use everyday on a device they already have and take everywhere they go – the mobile phone

TORONTO, ONT – December 11, 2006 – Business mobility company Talkster Inc. today unveiled a groundbreaking voice over Internet (VoIP) network that allows users to place calls from ordinary mobile phones to traditional and next generation voice services. As an important component of the company’s forthcoming enterprise communications service, the Talkster network connects mobile phones to VoIP networks and devices without phone numbers, such as IP-PBX office phones provisioned inside a corporate IP network.

To demonstrate this network capability, Talkster is offering an individual user beta service that substantially cuts the cost of international long distance and roaming, and is also the first service to enable mobile phones to call instant messenger with voice services such as MSN and Google Talk. The Talkster beta service can be used by the widest number of mobile phones without requiring software, special networks or convoluted calling methods. During this beta, calls to instant messaging services are free. People can sign up at www.talkster.com and start using the beta service today.

The Talkster beta service and the company’s international network of access points adapts to calling, long distance and roaming plans worldwide, making it possible to lower costs on any calling plan with simple direct outbound or callback calling options. Such features will be of particular value to the nearly 400 million Europeans with mobile phones in the 25 EU countries. Today these European callers can realize cost savings immediately, and stand to realize even greater savings after the enforcement of new European Union roaming regulations expected in 2007.

“Today Talkster launched its network, but soon businesses will have a comprehensive solution from Talkster to give them unprecedented control over the mobile communications services and devices their employees use,” said James Wanless, president and chief operating officer of Talkster. “The first step in rolling out this solution is unveiling this network and the capabilities and intelligence we built into it. Beyond mobile VoIP and Voice over Instant Messaging, Talkster is also demonstrating the future potential of contact presence as well as the ability to use our VoIP network for long distance and roaming cost savings that works in a truly global fashion.”

Talkster architected its VoIP and presence network with patent-pending intelligence to reduce the cost of mobility while increasing workforce productivity. The Talkster network utilizes web services to integrate and manage calling services, and to provide contact presence features – used by instant messaging services to indicate a person’s online status – to drive a dynamic contact list, features that will be enhanced in the enterprise version. When released next spring, Talkster’s fully-featured voice and text communications solution for enterprises will consolidate the many different work and personal communications services and phone numbers already being used by employees into a centrally managed, policy-based service used from a basic mobile phone.

“Talkster’s VoIP services are a good example of Voice 2.0 – the marriage of web services and telecom,” says Rebecca Swensen, research analyst for VoIP Services at IDC. “Talkster’s beta service differentiates itself from other mobile VoIP companies by using web services to increase functionality, usability in more countries, and extending service capability to a large number of mobile devices.”

The Talkster beta service is open to users worldwide at http://www.talkster.com. Enterprises interested in Talkster’s forthcoming enterprise service can send an email to “enterprise (at) talkster (dot) com.” Resellers and system integrators interested in adding Talkster’s enterprise mobility service to their portfolio of top-selling solutions can send a request for more information to “partners (at) talkster (dot) com.”

About Talkster
Talkster, the first service to let people place free calls from their cell phones to instant messaging services like MSN, Google Talk and Gizmo Project, consolidates the many voice-based communications services people use every day into an easy-to-use service that works from a single familiar device: the mobile phone. The Talkster beta service showcases Talkster’s Web services-based technology, the foundation for Talkster’s enterprise service offering, coming in 2007. For more information or to sign-up for the beta please visit www.talkster.com.

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The Great Race (to Zero)

Posted by talkster on December 8, 2006

By James Wanless
President and COO of Talkster

I had an interesting conversation today with Pat Phelan about the tons of free stuff that has been hitting the market, in particular free phone calls. Free to call Poland this weekend. Free calls on Christmas Day (didn’t anyone mention that not ALL people celebrate Christmas!). Free month of service. Free. Free. Free. What is this doing to the market?

Of course, the customer will like free for as long as the quality survives, but herein lies the problem.

Transporting calls costs money. Real money. If you want quality (calls connect quickly, on the first try and you recognize the voice of the person on the other end) then you have to pay. Users love free but they won’t tolerate poor quality.

If one company offers calls at 2 cents a minute today and its competitor offers 1 cent a minute tomorrow only to be followed by another company which proclaims “Call for free!”, where’s the business sense in that? If a business model is to acquire customers with free calls (a “loss leader” to use the correct term) so it can be bought out for a $100 million – I’m sorry to say, but it’s not going to happen. Even Skype had a revenue model.

Something to ponder. If company #1 gives you something for free, what is your perceived value of this “something”? Similarly, what will you expect tomorrow when company #1 has gone out of business and company #2 wants to offer you this same “something”. Are you going to be willing to pay for it or will you likewise expect it for free? Talkster is staying out of the “Great Race to Zero” in the consumer market.

As we move from our beta to our v1.0 of our enterprise mobility product next year, we are focusing on bringing to market a communications service built on an enterprise-grade infrastructure. We believe, and those who have previewed the service agree, that our service will be of value to the enterprise. If our service not only addresses the needs of the enterprise and individual business users, but remains consistent, reliable and of high quality, then enterprises and individuals will be willing to pay for it.

Based on our conversations with enterprises, potential channel partners, industry analysts and pundits, we strongly believe Talkster is creating something innovative and important for the enterprise. But we won’t know for sure until our service is released. What we do know for sure is that the enterprise is not keen to experiment. They need to trust that the service they buy today will be available to them tomorrow, one year from tomorrow and so on for as long as they need the service.

The enterprise isn’t looking for free. They are looking for quality and longevity. That makes the goal of winning the race to zero a fool’s paradise.


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Ken’s Magnificent Seven for 2006

Posted by talkster on December 7, 2006

Excerpted from Digital Common Sense. Originally posted by Ken Camp on 5 December 2006.

Talkster provides not just presence information on the mobile phone. They provide mobile to VoIP conversation with a variety of IM clients. They don’t look at it as VoIP. They call if Voice over IM. Ok, that’s marketing buzz and symantec hair-splitting. IM runs over IP and it’s VoIP. But being able to call a Gtalk user on a PC from the cell phone, without any new technologies on the user end, is hot stuff.

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